Today, I got emotional.
Like tears-in-my-eyes, heart-split-open, holy-shit-how-did-I-get-here emotional.
I’ve been in deep reflection mode lately about business, the last 7 years of building, evolving, shifting, failing, thriving, crying, laughing, launching, and leading.
And I can honestly say:
This has been the biggest blessing of my life. Not because it’s been easy. But because it’s taught me more than anything else ever could.
Business gave me a mirror I didn’t always want to look into.
It’s made me proud, angry, grateful, resentful, expansive, and stretched in ways I didn’t ask for… but desperately needed.
It’s brought me friendships, connection, creativity, and more freedom than I ever imagined for myself.
And even with all that, there are days like today where I sit with everything I’ve built, and I still ask:
Where is this going? What do I want this to be? What am I here to lead?
Lately, I’ve been thinking a lot about Women That Sell.
This space is my baby. And if I’m honest, there’s been a slight disconnect. Nothing huge. But enough for me to notice. Enough for me to pause and ask:
Is there more here?
The answer is yes.
There’s more I can give.
More I want to say.
More I need to shift, refine, and rebuild so this space reflects what I actually believe… not just what’s worked before.
And in this season of reflection, I had to face something I’ve made so wrong for years:
I change my mind a lot.
I pivot. I evolve. I switch directions. I burn things down and build them again.
And for the longest time, I made that wrong.
I’d say things like:
“Riley, why can’t you just stick to one thing?”
“Why do you always change your mind?”
“Why can’t you just follow through?”
But here’s what I’ve come to realise:
That’s not a flaw.
It’s my superpower.
Because I’m not here to do things one way forever.
I’m not here to stay committed to a version of myself that no longer fits.
I’m not here to follow a path just because I started walking it. I’m here to grow.
And part of growing is contradicting yourself.
It’s saying something one year and saying something else the next.
It’s letting go of what once served you and stepping into what now calls you.
And guess what?
As women, we’re walking contradictions.
We’re allowed to change.
We must change.
Because the moment you lock yourself into needing conviction, needing certainty, needing a fixed identity… you cut yourself off from the truth of your own evolution.
So yeah, maybe you want to shift your offer.
Maybe you want to sell in a different way.
Maybe you want to create content that actually feels like you now not the you from two years ago.
You’re allowed.
Because the version of you who created this business? She doesn’t need to be the one who continues to run it.
I’ve been having a lot of these conversations inside Women That Sell lately.
With myself. With my clients. With the business itself.
What I’ve realised is that I don’t just teach sales. Sure, I love sales, it’s in my bones.
But what I really teach is identity.
Who you are when you’re selling.
Who you become through the process of building.
The version of you who stops performing, stops proving, stops playing by everyone else’s rules and starts living.
Because what’s the point of building a business that doesn’t feel like yours?
My version of business includes:
Emotional intelligence
Nervous system regulation
Systems and automation, yes but also…
Expression
Truth
Living a life I actually want to wake up in
And that means honouring that I’m transient.
I’ve moved more times than I can count in the last two years.
I’ve experienced new cultures, relationships, seasons, versions of myself and every time I tried to “stay put,” I felt like I was betraying myself.
I used to think that meant I was unstable.
Now I know it means I’m curious.
I’m open.
I’m expanding.
And that expansion?
It’s the very thing that’s strengthened my capacity to lead, coach, sell, and hold more than I ever could have otherwise.
There will be a time for stillness.
There will be a time for roots.
But right now?
I’m not living for certainty.
I’m living for freedom.
For experience.
For depth.
For connection.
For truth.
And the truth is…
You don’t need to be anyone but you to be successful.
You don’t need a perfect brand.
You don’t need a nailed-down aesthetic.
You don’t need a proven framework to earn your worth.
You just need to be willing to tell the truth.
To say the thing you’ve been scared to say.
To drop the facade.
To stop trying to look like you’ve got it all figured out.
Say something real.
Tell people you love them.
Care deeply about your clients.
Deliver the results you know you can.
That’s what I care about.
That’s what Women That Sell is becoming.
And that’s the woman I’m becoming, too.
With love & certainty,
– Riley
