The Feminine-Led Framework to Build a Scalable, Sustainable, and In-Demand Business You’re Proud to Own
TM
You’re doing everything you were told you should do…
You don’t need more hustle. You need more clarity.
➔ Posting consistently.
➔ Showing up with value.
➔ Building offers you’re proud of.
➔ Working harder, thinking more strategy = more success.
And yet… The growth feels fragile.The income feels unpredictable.The future feels uncertain even though the passion is still there.
You need a business built for sustainable, feminine-led scalability — not endless masculine output.
You need marketing that does 90% of the heavy lifting for you — nurturing premium leads before you ever say a word.
You need systems that make signing premium clients feel inevitable — not exhausting.
You need a strategy that honours your time, your nervous system, and your next-level leadership.
Welcome to Women That Sell Academy™.
The proven system to position your brand, promote your work, attract qualified leads daily, and convert without force —
all while growing a business you’re deeply proud of.
You need a business built for sustainable, feminine-led scalability not endless masculine output. You need marketing that does 90% of the heavy lifting for you nurturing premium leads before you ever say a word.
You need systems that make signing premium clients feel inevitable not exhausting.
You need a strategy that honours your time, your nervous system, and your next-level leadership.
Welcome to Women That Sell Academy™.
The proven system to position your brand, promote your work, attract qualified leads daily, and convert without force all while growing a business you’re deeply proud of.
➔ Posting consistently.
➔ Showing up with value.
➔ Building offers you’re proud of.
➔ Working harder, thinking more strategy = more success.
And yet…
The growth feels fragile.
The income feels unpredictable.
The future feels uncertain — even though the passion is still there.
SALES
ACADEMY
With more flow.
More consistency.
More authority.
Less doing.
This isn’t another sales course. This is the evolution of how high-caliber women sell.
Designed for women who’ve already built success and are now ready to do it better.
Women that Sell is a high-level business refinement space where scaling feels sustainable, sales feel effortless, and your nervous system stays regulated.
WELCOME
Feminine-Led
• Offers that you know can transform lives but buyers hesitating at the point of decision.
• A deep desire for stability, scalability, and sovereignty in your business without sacrificing your health, freedom, or feminine flow.
• A knowing that “just post more” isn’t the answer but wondering what is.
You’re not broken. You don’t need to “fix” yourself.
You need a strategy designed for the woman you are and the woman you’re becoming.
If you’re here, you’re likely feeling…
Here’s what we believe inside Women That Sell Academy™:
- Selling isn’t pushing it’s inviting.
- Your marketing should create emotional safety, trust, and certainty so the sale becomes a natural next step.
- High-converting businesses aren’t built on more content. They’re built on deeper connection.
The problem isn’t you.
The problem is the outdated model you’ve been taught:
Post more, push harder, perform louder.
We’re not here for that.
We’re here to build businesses that are designed to work for you, not require more from you.
- Selling isn’t pushing — it’s inviting.
- Your marketing should create emotional safety, trust, and certainty — so the sale becomes a natural next step.
- High-converting businesses aren’t built on more content. They’re built on deeper connection.
The problem isn’t you.
The problem is the outdated model you’ve been taught:
Post more, push harder, perform louder.
We’re not here for that.
We’re here to build businesses that are designed to work for you, not require more from you.
Feminine-led business is the future of business.
- Feminine-led strategies rooted in proven buyer psychology.
- Clear frameworks no guesswork, no fluff.
- Designed for scalable, sustainable, soul-aligned growth.
- Built for women who are ready to lead, not just hustle.
- Anchored in emotional intelligence, identity elevation, and practical execution.
- Feminine-led strategies rooted in proven buyer psychology.
- Clear frameworks — no guesswork, no fluff.
- Designed for scalable, sustainable, soul-aligned growth.
- Built for women who are ready to lead, not just hustle.
- Anchored in emotional intelligence, identity elevation, and practical execution.
cultivating empowering mindsets. CULTIVATING EMPOWTHE Empowering Women In Business Empowering Women In Business Empowering Women In Business Empowering Women In Business Empowering Women In Bus
This isn’t just another sales program.This is a full ecosystem, a feminine-led business model designed for consistent, scalable, soul-aligned growth.
Here’s how we do it:
The Women That Sell Framework™
This is a full ecosystem — a feminine-led business model designed for consistent, scalable, soul-aligned growth.
Where real scalability begins.
• Premium client clarity: know *exactly* who you serve, what she needs to hear, and how she sees you as her solution.
• Offer positioning: frame your offers so the right women feel immediate resonance without needing to be “convinced.”
• Messaging mastery: speak directly to symptoms, desires, and diagnoses so your marketing mirrors her internal world.
Position yourself as the obvious, inevitable choice.
No confusion. No competition. Full clarity
Where marketing becomes effortless and strategic.
• High-converting content systems based on buyer psychology.
• Feminine-led story selling that nurtures trust, desire, and urgency.
• Strategic Instagram optimisation so your profile becomes a premium client landing page.
Your marketing will do 90% of the sales work for you.
Because real authority doesn’t chase. It attracts.
Where consistent lead generation becomes your norm.
• Build an inbound attraction system that works daily not just when you’re “launching.”
• Position your brand to call in qualified leads who already trust your expertise.
• Leverage content that nurtures warm buyers at every touchpoint.
You deserve a business where leads find you, ready to work with you.
No more refreshing DMs or wondering “where the buyers are."
Where sales conversations feel natural and high-converting.
• Feminine sales mastery: leading conversations with emotional intelligence, not force.
• DM closing strategies tailored for premium service providers.
• Conversion optimisation based on trust, authority, and magnetic invitation.
Sales will feel like service not performance.
You’ll be the woman who closes with ease, not pressure.
Choose your membership.
✅ 90-Minute Private Introduction Call with Riley – Start with a high-impact onboarding session where Riley will personally walk you through the Academy, review your onboarding insights, and set tailored intentions to guide your growth inside the program.
✅ Full Academy Access – Unlock all workshops, templates, and sales scripts inside The Academy (Including access to all signature programs!).
✅ Monthly Sales Strategy Hot Seats & Live Q&A (1x per month): Get live coaching on your sales process, offer positioning, and conversions. Implementation support & feedback to refine your strategy.
✅ Private Community & Networking Hub: Join a supportive community-led space to share wins, get feedback, and stay accountable.
✅ Done-for-You Sales Resources: Plug-and-play templates for lead generation, high-ticket sales scripts, and client conversion frameworks.
Standard Membership
Access to all inclusions of the Standard Membership PLUS:
✅ Bi-Monthly Mastermind Calls – High-ticket sales coaching, live hot seats, and advanced sales strategies.
✅ Quarterly Feminine Sales Intensives – Private 1:1 coaching for pricing, positioning, and high-ticket client conversion.
✅ Exclusive High-Ticket Sales Inner Circle – A private mastermind for deep conversations, peer support, and connections.
✅ Telegram Support – On-demand access for real-time feedback and strategy adjustments.
SUCCESSFUL APPLICATION REQUIRED
Mastermind Membership
Choose your membership.
Standard Membership
✅ 90-Minute Private Introduction Call with Riley – Start with a high-impact onboarding session where Riley will personally walk you through the Academy, review your onboarding insights, and set tailored intentions to guide your growth inside the program.
✅ Full Academy Access – Unlock all workshops, templates, and sales scripts inside The Academy (Including access to all signature programs!).
✅ Monthly Sales Strategy Hot Seats & Live Q&A (1x per month): Get live coaching on your sales process, offer positioning, and conversions. Implementation support & feedback to refine your strategy.
✅ Private Community & Networking Hub: Join a supportive peer-led space to share wins, get feedback, and stay accountable.
✅ Done-for-You Sales Resources: Plug-and-play templates for lead generation, high-ticket sales scripts, and client conversion frameworks.
Mastermind Membership
Access to all inclusions of the Standard Membership PLUS:
✅ Bi-Monthly Mastermind Calls – High-ticket sales coaching, live hot seats, and advanced sales strategies.
✅ Quarterly Feminine Sales Intensives – Private 1:1 coaching for pricing, positioning, and high-ticket client conversion
✅ Exclusive High-Ticket Sales Inner Circle – A private mastermind for deep conversations, peer support, and connections.
✅ Telegram Support – On-demand access for real-time feedback and strategy adjustments.
SUCCESSFUL APPLICATION REQUIRED
Let’s Be Honest…You didn’t start your business to live online 24/7.
You didn’t start it to chase leads, overthink sales, and wonder if your next level is even possible.
You started it for freedom.
For impact.
For a life — and a legacy — you’re deeply proud of.
It’s time to build a business that matches the magnitude of your vision.
Without sacrificing your health, your joy, or your feminine flow to do it.
GET IMMEDIATE ACCESS TO EVERY SIGNATURE PROGRAM.
This program was exactly what I needed! I'm feeling very clear and confident on exactly how to create an offer suite that flows naturally from one to the next. I loved Rileys emphasis on retaining clients and over delivery. The notion portal is such an amazing resource and saves so much time being able to house everything in order.
- Offers That Sell
No matter how much you think you know about resilience, personal intelligence or your personal brand, there's something that will land for you. I guarantee it. Think of this as an opportunity to reflect and audit your shit. Think of this as an opportunity to get in the space of likeminded women and business owners. It's worth it.
- The IT Factor
I am so grateful for everything that I learnt through this program (complete mind-blown moments sometimes). You're an amazing coach, who genuinely cares about her clients through the entire process and I can feel that even through the live calls. So thank you for allowing me to be apart of this space.
- Attraction Sales
GET IMMEDIATE ACCESS TO EVERY SIGNATURE PROGRAM
This program was exactly what I needed! I'm feeling very clear and confident on exactly how to create an offer suite that flows naturally from one to the next. I loved Rileys emphasis on retaining clients and over delivery. The notion portal is such an amazing resource and saves so much time being able to house everything in order.
- Offers That Sell
No matter how much you think you know about resilience, personal intelligence or your personal brand, there's something that will land for you. I guarantee it. Think of this as an opportunity to reflect and audit your shit. Think of this as an opportunity to get in the space of likeminded women and business owners. It's worth it.
- The IT Factor
I am so grateful for everything that I learnt through this program (complete mind-blown moments sometimes). You're an amazing coach, who genuinely cares about her clients through the entire process and I can feel that even through the live calls. So thank you for allowing me to be apart of this space.
- Attraction Sales
I've gone from having a lead magnet and 1 offer to having an entire offer suite for TWO offers being built out right now. On top of this I have stepped away from affiliate and going all in on my own offers and I'm so excited and joyful with what I'm currently creating. Everything has been up leveled!
- Offers That Sell
Attraction Sales has debunked the way I thought sales were done, the teachings in there were very palatable in terms of being able to apply them with ease and create strategies that feel natural and comfortable moving forward. I'm grateful for the practical advice and guidance that I am able to use almost immediately.
- Attraction Sales
STILL HAVE SOME QUESTIONS ABOUT THE ACADEMY?
FAQ'S
Check out FAQ's down below! If your question isn't listed, please send an email through to us at hello@rileymaycoaching.au we would love to hear from you!
• You’re craving stability, predictability, and scalability in your business.
• You’re ready to move from “being visible” to “being chosen.”
• You want marketing that nurtures leads daily, even while you’re offline.
• You’re done “trying harder” you’re ready to lead deeper.
• You desire to feel proud, powerful, and at peace in how you grow.
• You’re craving stability, predictability, and scalability in your business.
• You’re ready to move from “being visible” to “being chosen.”
• You want marketing that nurtures leads daily, even while you’re offline.
• You’re done “trying harder” you’re ready to lead deeper.
• You desire to feel proud, powerful, and at peace in how you grow.
But if you’re:
- Still hearing “I need to think about it.”
- Signing high-ticket clients but inconsistently.
- Feeling like sales still require effort.
- Scaling, but at the cost of more time and energy.
…then Women That Sell Academy is where you refine your entire business model, offer suite, and sales process—so that scaling feels inevitable.
But if you’re:
- Still hearing “I need to think about it.”
- Signing high-ticket clients but inconsistently.
- Feeling like sales still require effort.
- Scaling, but at the cost of more time and energy.
…then Women That Sell Academy is where you refine your entire business model, offer suite, and sales process—so that scaling feels inevitable.
Inside Women That Sell Academy, you’ll learn how to grow and scale your business using the Women That Sell Framework™ — a proven, feminine-led approach to sales, marketing, and sustainable growth.
Here’s what you’ll master inside:
1. Positioning that makes you the obvious choice
You'll get crystal clear on your premium client, refine your offers for deep resonance, and develop messaging that mirrors her inner dialogue — so you’re never in competition, only in demand.
2. Marketing that does the heavy lifting for you
We’ll build high-converting, psychology-driven content systems that amplify your presence, create desire, and turn your Instagram into a magnet for premium buyers — no more posting just to stay “visible.”
3. Attraction that brings in qualified leads consistently
You’ll set up an inbound lead system that nurtures trust at every touchpoint, so ideal clients are reaching out to you — not the other way around.
4. Sales that feel natural and high-converting
You’ll master the art of feminine-led sales — from emotionally intelligent conversations to strategic DM closing — all without chasing, convincing, or pushing.
By the end of your time inside, you’ll not only know how to sell — you’ll feel deeply confident doing it in a way that’s aligned, scalable, and uniquely yours.
Inside Women That Sell Academy, you’ll learn how to grow and scale your business using the Women That Sell Framework™ — a proven, feminine-led approach to sales, marketing, and sustainable growth.
Here’s what you’ll master inside:
1. Positioning that makes you the obvious choice
You'll get crystal clear on your premium client, refine your offers for deep resonance, and develop messaging that mirrors her inner dialogue — so you’re never in competition, only in demand.
2. Marketing that does the heavy lifting for you
We’ll build high-converting, psychology-driven content systems that amplify your presence, create desire, and turn your Instagram into a magnet for premium buyers — no more posting just to stay “visible.”
3. Attraction that brings in qualified leads consistently
You’ll set up an inbound lead system that nurtures trust at every touchpoint, so ideal clients are reaching out to you — not the other way around.
4. Sales that feel natural and high-converting
You’ll master the art of feminine-led sales — from emotionally intelligent conversations to strategic DM closing — all without chasing, convincing, or pushing.
By the end of your time inside, you’ll not only know how to sell — you’ll feel deeply confident doing it in a way that’s aligned, scalable, and uniquely yours.
Women That Sell Academy includes:
✔ Live Coaching Calls → High-touch strategy, hot seats & direct feedback.
✔ Private Community → A high-caliber network of women scaling to $500K+.
✔ Done-for-You Sales Resources → Messaging frameworks, DM scripts & high-converting content templates.
✔ Quarterly 1:1 Sales Intensives (Mastermind Tier only) → Personalised strategy to refine your business model & sales flow.
✔ Direct Support in Telegram → So you’re never left wondering “what should I do next?”
This is NOT another “course.” It’s a business refinement space designed for women scaling to multi-six and seven figures.
Women That Sell Academy includes:
✔ Live Coaching Calls → High-touch strategy, hot seats & direct feedback.
✔ Private Community → A high-caliber network of women scaling to $500K+.
✔ Done-for-You Sales Resources → Messaging frameworks, DM scripts & high-converting content templates.
✔ Quarterly 1:1 Sales Intensives (Mastermind Tier only) → Personalised strategy to refine your business model & sales flow.
✔ Direct Support in Telegram → So you’re never left wondering “what should I do next?”
This is NOT another “course.” It’s a business refinement space designed for women scaling to multi-six and seven figures.
Depending on your membership, you’ll have either 6 or 12 months inside Women That Sell Academy.
Most clients extend beyond their initial term because this isn’t just about learning how to sell, it’s about long-term mastery, refinement, and stacking consistent results.
Depending on your membership, you’ll have either 6 or 12 months inside Women That Sell Academy.
Most clients extend beyond their initial term because this isn’t just about learning how to sell—it’s about long-term mastery, refinement, and stacking bigger months.
This isn’t about adding more to your plate—it’s about optimising what you’re already doing so that sales become effortless.
The time commitment? Anywhere from 2-5 hours per month. But the impact? More revenue, less resistance, and high-ticket clients who come pre-sold.
This isn’t about adding more to your plate—it’s about optimising what you’re already doing so that sales become effortless.
The time commitment? Anywhere from 2-5 hours per month. But the impact? More revenue, less resistance, and high-ticket clients who come pre-sold.
The Mastermind tier includes 1:1 strategy intensives, bi-monthly mastermind calls, and direct Telegram coaching—for women who want high-touch support and full access to Riley’s brain on their business.
The Standard tier includes group coaching, proven strategies, and community support, perfect for women who want a self-paced, high-value space to refine their sales process.
The Mastermind tier includes 1:1 strategy intensives, bi-monthly mastermind calls, and direct Telegram coaching—for women who want high-touch support and full access to Riley’s brain on their business.
The Standard tier includes group coaching, proven strategies, and community support—perfect for women who want a self-paced, high-value space to refine their sales process.
Enrollment for Women That Sell Academy™ is now open
