Meet
Riley May
Feminine-led sales coach, multi 6-figure business owner, and founder of Women That Sell Academy.
the face behind the brand
Welcome, I'm SO GLAD YOU'RE HERE.
I’m Riley May, feminine-led sales coach, multi 6-figure business owner, and founder of Women That Sell Academy.
I’ve generated millions in organic sales and built my brand on transparency, authenticity, and a genuine approach to scaling.
Everything I teach now is built from what I’ve actually lived, tested, and refined and I’m here to show you how to do it in a way that feels like you.
I’m Riley May, feminine-led sales coach, multi 6-figure business owner, and founder of Women That Sell Academy.
I’ve generated millions in organic sales and built my brand on transparency, authenticity, and a genuine approach to scaling.
Everything I teach now is built from what I’ve actually lived, tested, and refined and I’m here to show you how to do it in a way that feels like you.
MY STORY
The ripple started when I was 18.
Fresh out of high school, I enrolled in university… and quit five weeks later to start my personal training business.
That one decision changed everything. It led me to scale a fitness brand to consistent $30k months, support hundreds of women in their health, mindset, and now business. And it showed me what’s actually possible when you choose your own path.
In 2021, I was taught to sell using a masculine framework. Cold DM. Hide the investment. Pressure the sale.
And it worked… until it didn’t.
I burnt out. My energy was completely drained. I hit my “I’m done” moment.
That’s when I made a decision:
Never again would I build a business that wasn’t in full alignment with who I am
and more importantly, with who I serve: women.
The ripple started when I was 18.
Fresh out of high school, I enrolled in university… and quit five weeks later to start my personal training business.
That one decision changed everything. It led me to scale a fitness brand to consistent $30k months, support hundreds of women in their health, mindset, and now business. And it showed me what’s actually possible when you choose your own path.
In 2021, I was taught to sell using a masculine framework. Cold DM. Hide the investment. Pressure the sale.
And it worked… until it didn’t.
I burnt out. My energy was completely drained. I hit my “I’m done” moment.
That’s when I made a decision:
Never again would I build a business that wasn’t in full alignment with who I am
and more importantly, with who I serve: women.
Why I Built
Women That Sell...
So many women had incredible offers, but lacked certainty and authority in their sales process. They were following an approach that was never designed for them. And I knew there was another way.
One that supports your nervous system, honours your feminine energy, and actually works.
That’s what we do here.
I believe that selling gets to feel natural. I believe you shouldn’t have to justify your pricing. I believe premium clients are already watching you, waiting to feel your certainty.
And I believe in building a business that supports who you are and the people you love most.
This work isn’t just about sales.
It’s about alignment, impact, and leadership.
I built Women That Sell Academy because I saw the gap.
Why I Built
Women That Sell...
I built Women That Sell Academy because I saw the gap.
So many women had incredible offers, but lacked certainty and authority in their sales process. They were following an approach that was never designed for them. And I knew there was another way.
One that supports your nervous system, honours your feminine energy, and actually works.
That’s what we do here.
I believe that selling gets to feel natural. I believe you shouldn’t have to justify your pricing. I believe premium clients are already watching you, waiting to feel your certainty.
And I believe in building a business that supports who you are and the people you love most.
This work isn’t just about sales.
It’s about alignment, impact, and leadership.
So many women had incredible offers, but lacked certainty and authority in their sales process. They were following an approach that was never designed for them. And I knew there was another way.
One that supports your nervous system, honours your feminine energy, and actually works.
That’s what we do here.
I believe that selling gets to feel natural. I believe you shouldn’t have to justify your pricing. I believe premium clients are already watching you, waiting to feel your certainty.
And I believe in building a business that supports who you are and the people you love most.
This work isn’t just about sales.
It’s about alignment, impact, and leadership.
MY APPROACH
My passion for psychology meets strategy in everything I teach.
Because when you understand how women buy, you can sell in a way that speaks directly to them.
No pressure. No pretending.
Just real connection, authority, and conversion.
Over the past six years in business I have...
→ Scaled my fitness coaching business to consistent 30k months
→ Built a multi 6-figure brand by 24
→ Generated millions in organic sales online
→ Helped hundreds of women grow in health, mindset and business
But what I’m most proud of?
Creating a method that feels just as good as it works.
Because when you understand how women buy, you can sell in a way that speaks directly to them.
No pressure. No pretending.
Just real connection, authority, and conversion.
Over the past six years in business I have...
- Scaled my fitness coaching business to consistent 30k months
- Built a multi 6-figure brand by 24
- Generated millions in organic sales online
- Helped hundreds of women grow in health, mindset and business
But what I’m most proud of?
Creating a method that feels just as good as it works.
