About a year and a half ago, the industry shifted.
Suddenly, strategy became king and anything outside of it was dismissed, questioned, even demonised. I’m not here to blame the industry. But I am here to own that it shook me.
It wavered my focus. And over time, I found myself inching away from the work I’ve always cared so deeply about.
Emotional intelligence. Internal safety. Embodiment. Identity.
The actual foundations of a business that lasts.
Somewhere along the way, I began to question:
Is this still relevant?
Do people even want this?
Do I even get to speak to this as someone who’s young?
But I’ve always known the truth.
I’ve lived it.
I’ve led with it.
And I’ve seen firsthand how deeply it changes women’s lives their businesses, bodies, relationships, identities.
I built success young because I focused on who I had to become, not just what I had to do. And that work will always matter more than any funnel, system, or strategy.
Don’t get me wrong I love strategy. I teach it. I run a business with structure, automation, delegation, leadership.
But the moment I started making that the whole focus?
I lost something.
I lost me.
I started asking myself questions like:
Should I be more fun online?
Should I sound more casual?
Maybe I’m too articulate. Too intense. Too deep.
Maybe I should chill more. Be a bit less… me.
But that’s never been who I am.
I’m deep. I’m a thinker. I write the way I speak. I feel. I observe. I see women deeply.
And when I try to water that down, the work suffers.
I suffer.
This is the work that lights me up. This is the work that built my business. And it’s the work I’m no longer putting to the side just because the industry moved in a different direction.
Because at the end of the day…
Your depth is the differentiator.
Your embodiment is the strategy.
Who you are being is what she’s investing in.
The systems matter. The strategy matters. But none of it sticks without you.
And if you’ve found yourself wondering why the things you’re implementing still aren’t quite landing…
Maybe it’s not that you need another how-to.
Maybe it’s that you need to come back to you.
If you enter my world, yes, I’ll give you the strategy.
But I’ll also give you the thing you didn’t even realise you were missing:
Safety. Clarity. Embodiment. Identity.
That’s what changes everything.
I love this work.
I really fucking care.
And I’m no longer making that wrong.
With love
– Riley
