There’s a moment in business that most people don’t talk about until it’s in hindsight. It creeps in quietly, or sometimes it hits like a freight train.
That moment when you go:
“I could burn this shit to the ground… or blow it the fuck up.”
You’re probably going to experience that at some point. And you’re going to have to make a call.
I’m going to be really honest with you, there have been multiple times in my business, especially in the more recent years, where I’ve found myself in that exact place.
Not necessarily ready to quit or go get a 9-to-5. Not from burnout or bitterness.
But from something deeper: contemplation.
Questioning. Wondering. Curiosity.
“Is this it?”
“Is this what I truly want?”
“Do I still want to grow this?”
“Am I actually building what I want to build, or just what I know how to build?”
And the thing is this contemplation, this in-between space it’s not new to me. But lately, it’s contradicted one of the beliefs I hold really strongly:
The time you take between contemplating a decision and acting on it will determine the speed of your result.
And honestly?
I’ve been fucking slow.
Not externally. From the outside, it probably looked like I was moving the entire time. Launching, serving clients, evolving the brand, refining things.
But internally?
It’s been still. Quiet.
Almost too quiet.
That strange place of feeling in motion but stuck at the same time.
I’ve sat. I’ve waited. I’ve thought. I’ve wondered.
And the same question just kept tapping on my shoulder:
“Make a decision. Make a decision. Make a decision.”
So I did.
I’ve decided I’m going to blow it the fuck up.
Not burn it down, not start over.
But expand, explode, evolve.
Because what other choice do I really have?
Coasting is an interesting feeling.
I remember a mentor once said to me… “If you’re standing still, you’re actually moving backwards because everyone else is still moving forward.”
And I felt that in my bones.
You can coast for a moment. A day. A month.
Maybe a year. Maybe longer.
But at some point, standing still means stagnation.
And stagnation means you’re no longer building momentum, you’re losing it.
I’ve learned this the hard way, again and again.
You can fail forward.
You can fall on your face.
You can get it wrong.
But at least you’re moving.
At least you’re learning.
At least you’re awake.
Contemplation is beautiful until it becomes your comfort zone.
That’s when it morphs into procrastination.
That’s when it keeps you small. Keeps you safe. Keeps you stuck.
So here’s where I’m at:
I’m choosing movement.
I’m choosing momentum.
I’m choosing to blow it up in the best way.
Because staying stuck isn’t the strategy.
Playing safe isn’t the vibe.
And waiting for certainty is the fastest way to never meet yourself in the future you were made for.
So maybe this is your sign, too.
To stop waiting.
To stop wondering.
To stop sitting in the story.
And to start building again with the fire, the truth, and the clarity that only comes from questioning everything.
Burn it down, blow it up, pivot, expand, or begin again.
Whatever it is decide.
Because your decision is the doorway to momentum.
And it’s time.
With love
– Riley
