No One Can Beat You at Being You And That’s the Most Underrated Sales Strategy on the Internet
Let me tell you something that will change how you show up in business if you actually let it sink in:
No one can beat you at being you.
And it’s the most underrated sales strategy that’ll have clients in your DMs every damn day and help you build an in-demand brand that no one can touch.
Here’s why.
Every time I create a piece of content whether it’s a post, a podcast, a story, a training, a caption it comes from me. Not a repurposed template. Not a script. Not something I saw someone else do. It’s mine. It’s years of embodiment. It’s lived experience. It’s my mentorship, my wisdom, my failures, my truth. And because of that? You can’t replicate it.
You can try.
You can copy it.
You can tweak it.
You can water it down and curate a version of it.
But by the time you’ve finished, I’ve already moved.
And the same thing applies to you.
No one can beat you at being you.
Say it out loud. Again and again and again.
Because the moment you open up your Instagram or your emails or scroll TikTok and start comparing yourself to someone else’s vibe, someone else’s success, someone else’s tone or branding or strategy or expression you’ve already lost the thing that’s going to generate the result in the first place.
You’ve forgotten you.
And I don’t say that with judgment. I say that with urgency. Because I see it far too often: smart, powerful, talented women diluting their essence, doubting their power, and outsourcing their voice because someone else did it a different way.
Let me be direct… who gives a fuck what anyone else is doing.
Not from ignorance.
Not from ego.
But from devotion to your own path.
You don’t need to be louder.
You don’t need to be softer.
You don’t need to be “more professional.”
You don’t need to be “less intense.”
You don’t need to be anything but the realest version of you.
Because when you forget who you are? When you start doubting yourself? When you start spiralling in comparison?
It’s a distraction.
You are a creator. Not a consumer.
You’ve built success already. You’ve helped people. Your work has landed. Your results speak. So when you catch yourself in that scroll spiral of “I need to be more like her,” take a breath and come home to this:
Your voice is different.
Your truth is different.
Your expression is different.
Your path is different.
You don’t need more inspiration.
You need more space to sit, to be, to remember.
I once heard something that I’ll never forget:
If you forget who you are, call someone you love.
Call your best friend. Call your partner. Call your coach. Call your mum.
Let them reflect you back to you. Because that version of you? That woman? She’s the brand. She’s the marketing strategy. She’s the reason people are watching. She’s the one people want to buy from. She’s the one they’re here for.
And you don’t need to change her.
You just need to bring her back online.
So say it again with me:
No one can beat me at being me.
Let that be your content plan. Let that be your sales strategy. Let that be your brand.
That’s how you build something no one can touch.
With love
– Riley
